The guiding philosophy in online marketing tends to be the idea that content is king. While it remains true that quality content is essential, entrepreneur’s need to consider other elements of their digital space to gain traction in an overcrowded market.
A website blog can be effective tool for relaying information, developing a loyal customer base, creating a platform for your freelance work and asserting yourself as an authority in your field.
However, to achieve any of these goals, your content must be seen by the right people. Eye catching images is an effective method to help you get noticed.
Build Brand Awareness
It’s still in your best interest to create a personal brand. Your brand is the feeling or message people get when they see your blog.
For example, if your niche is all about makeup, you’ll want to consider the kind of image you wish to portray. You could aim to portray yourself as a high-end, sophisticated cosmetics expert or aim for the vibe of a fun, eclectic instructor.
You would then determine the colors, typography, symbols, logo and other elements that lend themselves to creating such a feel. By using these elements consistently when you post anywhere online, you are building brand awareness.
Each time that someone sees your sites or products and are exposed to these visual representations they will begin to recognize that as you. This is called branding.
Take a look at these two Facebook Header examples. The imagery, font’s, colours and design elements determine the look and feel of these graphics. One projects a high-end look and feel and the other projects a fun, vibrant feel.
Adding graphics that incorporate elements of your brand also makes your blog look professional. Choose high-quality images, rather than blurry photos or ones that appear overly promotional.
We’ve all seen graphics that contain photos that are clearly outdated, generic stock images but there is no need to use those when there are plenty of sites that provide access to free images that are beautiful and well-done.
If they allow commercial use and modification, you can add your own special touches such as overlays and text to customize them. Make sure you check the licenses to see exactly how you can and can’t use the images.
Social media posts that contain a visual image are shared far more than those without. People relate to photos.
Quotes elicit emotion. Infographics provide easy to digest content in a quick, visual manner. It makes sense that such images would be shared more readily than simple text.
Social media is one of the quickest ways your content can spread, and attention-grabbing graphics will surely boost the sharing. This is particularly true for a platform like Pinterest that relies on images.
Create a brandboard which you can refer to to help you stay consistent when promoting your brand.
Hopefully, it’s clear to see why you need images and/or some type of graphics for your website. The right images will not only help you get noticed but help others identify you with your brand.
Download my free Canva Brandboard to help you get organised with your design elements and stay on-brand.